![]() Instead, use stock footage to complement your productions by helping set the location, for example. Don’t try to use it to replace shooting scenes. Stock footage clips typically don’t work well as a standalone scene. For example, does your video have to be set in New York City, or is a more general urban cityscape okay as the exposition? If you aren’t overly specific about the production details, you’ll have more options while choosing stock footage. Because you’re typically downloading finished clips, the clips have already been graded by the videographer so you’ll have less latitude to adjust it further.Īlso, consider leaving yourself creative freedom when writing your video for stock footage to fit in. We’ll cover color grading tips below, but it helps to choose something that is similar. Second, beyond the technical details, it’s important to make sure that your stock footage matches the mood and tone of your video. Also, ensure that the stock resolution is at least as good as the rest of your project so that you don’t have unused pixels or stretch your stock. For example, if your finished video is 60 frames per second, using a 24FPS piece of stock footage is going to look mismatched. Check out Storyblocks’ collections to find curated footage that may match your project.Īs you choose stock footage, first make sure that the technical details match your existing production. As much as possible, you should try to find stock clips that match your footage. ![]() The most important part of integrating stock footage comes at the selection stage. The best stock footage never causes the audience to consider that it was stock footage at all. We’ve all seen video productions where the stock footage was clearly not shot by the same production team. ![]() The hard part is making stock footage fit in gracefully. Above all, it’s a cost-conscious way to bring professionalism to your productions when budgets are limited (and they always are.) Stock footage can be a powerful storytelling tool, connecting scenes and setting the stage for your production.
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